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sort of discipline testing. so the smart campaigns and the obama campaigns are emblematic of this and basically, you know, thinking of almost everything a campaign bus as it is somehow informed by the data one. you get down to the state level campaigns and they definitely are having people who work voter file managers who are just dealing with the data and targeting people just dealing with data you get to the campaigns and one of the things the romney campaign said to do this summer after they won the nomination was and increasingly that sort of function is becoming a core function of the campaign and used to be to the extent you have was fund-raising and you could buy them from the vendors or consultants, and now people will have what they call one different things but there's basically a core function of the modern campaign to have people who are especially on the voter side just country and processing data. >> host: if any of us were to go into the romney campaign or obama campaign and look at the headquarters, are there a lot of young staff? what does it look like? >>
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